Harry Beckwith - Selling The InvisibleThe planning process tends to attract perfectionists. But something paralyzes these people: their fear that executing the plan will show that the plan was not perfect. So rather than risk being found out, these people do nothing. They wait.

Many outstanding big-picture thinkers are always looking for, and burdened by, this search for perfection. But too often, the path to perfection leads to procrastination. Don’t let perfect ruin good.” – Harry Beckwith, Selling The Invisible